Cultivating Corporate Connections Through Flowers
We've spent several years learning that successful business gifting isn't about perfect arrangements—it's about understanding the subtle art of professional relationships and timing that matters most.
How We Solved the Corporate Gifting Challenge
Back in 2017, we kept hearing the same frustration from business clients: "Beautiful blooms, but they arrived after the meeting ended." That's when we realized we weren't just arranging flowers—we were shaping moments that could make or break professional relationships.
The Timing Breakthrough We Fell Into
Our breakthrough arose when a stressed client faced a sudden shift of a key investor meeting by three hours in 2024. They needed deliveries aligned accordingly. Rather than declaring it impossible, we created what we now call "flex-timing" — arrangements designed to look flawless whether delivered at 9 AM or 2 PM.
"Today we craft arrangements with several peak moments across the day, so your blooms never appear idle."
Our Problem-Solving Process
We shaped this method after witnessing countless well-meaning gestures cause awkward moments rather than genuine connections.
The Context Discovery Phase
We learned it the hard way when a client's congratulatory bouquet arrived amid a tough restructuring announcement. Now we ask questions florists typically skip: What’s going on in your business at the moment? What is the prevailing mood you’re signaling?
Recent example: a client aimed to celebrate a partnership but noted that their partner firm was coping with a family tragedy. We moved from festive congratulations to considerate support—acknowledging the partnership still, but with a wholly different emotional tone.
The Practical Reality Check
Handsome arrangements that are unsustainable soon become awkward. We learned to tailor designs for real office settings—air conditioning, shifting light, and busy receptionists who may forget to water.
Our "office-ready" picks feature blooms that dry gracefully instead of wilting, and displays that look intentional even if upkeep slips after a busy week.
The Follow-Through Innovation
We found the real impact occurs after delivery. A client noted that guests were still asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t simply giving gifts—we were sparking ongoing conversations.
Today we add subtle care notes to help recipients keep arrangements looking professional longer, along with seasonal refresh choices for clients who want to maintain a polished look year-round.
The Minds Shaping the Workflow
We're not traditional florists, and that's probably why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Alexis Turner
Chief Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Alexis brings that same attention to environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Mika Singh
Director of Client Partnerships
Initiated career in business consulting before discovering that successful collaborations hinge on thoughtful gestures that many companies overlook. Mika specializes in timing, cultural nuances, and the delicate craft of nurturing business relationships through meaningful gifts.
